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  • Dover Street Market

    Digital, Website

  • Website design for the iconic retail concept store, Dover Street Market. Working with their London-based team Dominic built upon DSM’s established website and pushing it into a much more up to date means to navigate, operate and function. Dover Street Market is unlike other online retailers, having a strong identity that people associate with the brand. This was taken into consideration throughout the process and sensitivity given when exploring ways to approach the redesign.

Above The website, previously having a fixed width and a number of breakpoints, has been refined into a full width, responsive design. One of the core parts can be seen in how the site is now structured and the journey the user experiences. One aspect of the existing sites across Dover Street Market was the incosistency in typography on both E-Shop and Paper and how different styles were used across both platforms. The site now has a robust set of typographic stylings and consistent use of graphic elements which inlcudes filtering, form styling and buttons for better accessibility.

An iPad on a black background showing a webpage design for Dover Street Market

Below As well as designing the E-Shop we also designed the DSM Paper websites. Ensuring typography was consistent across all DSM's online presence.