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Parc Pentwyn Identity
Branding, Editorial, Print
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An identity developed for Parc Pentwyn, a Welsh sporting estate set within the breathtaking landscape of the Brecon Beacons. The branding captures the essence of its surroundings, blending heritage with refined craftsmanship. The identity comprises a logotype, monogram, and colour palette, all thoughtfully designed to reflect the character of the landscape.
At the heart of the identity is a double ‘P’ monogram, inspired by the intricate filigree patterns traditionally engraved into the metal of fine shotguns—an homage to the artistry and heritage of country sports. The monogram also subtly alludes to the double ‘B’ in Brecon Beacons, reinforcing the brand’s deep connection to its location. The result is a sophisticated yet grounded visual identity that seamlessly intertwines Parc Pentwyn’s sporting traditions with the natural beauty and history of its surroundings.
