Shone-Sanders Studio

Brand identity and website design for Shone-Sanders Studio, a leading interior architecture and design practice based on Victoria Park Road in East London. Dominic collaborated closely with founder Emma Shone-Sanders to develop a new visual identity that marks an important milestone for the studio—refining its positioning and transitioning away from its founding name, Design & That.

The new identity centres around the three S’s, forming a distinctive and minimal logo mark that complements the full logotype. This approach reflects the studio’s design philosophy, which balances function, comfort and beauty. Clean typography and a muted palette communicate calm and clarity, while the adaptive use of the logo mark adds subtle playfulness—expressing the studio’s architectural sensibility and attention to detail.

Colour & Texture Across the website and client presentation materials, solid block colours echo the way Emma and her team introduce colour into their interiors: bold, bright and joyful. Soft blur transitions and layered overlays reference the tactile mix of textures and materials found in the studio’s work, from natural woods to refined soft furnishings.